My Customer's Avatar

My customer avatar is a 30 year old woman who works in the construction industry. Her hobbies include fishing, hunting, and diving. She drives a black Chevy Silverado and is usually so swamped and beat from work that she does not have time to watch TV. She is married with three children and she comes from a family of republicans. Work takes a toll on her, so she feels like she's 40, but she loves her job and would not trade it for the world.

What my customer avatar and I have in common is that we both work in the construction field and love our jobs. This is not a coincidence because I came up with my business idea through my experience of being on job sites.